

Explore the programme by day, review each session, and open speaker profiles directly from the agenda.
26 Jul, 2026
Dr. Pirro-Tomaso Perri, Acting FAO Representative, Food and Agriculture Organization (FAO) Syria
Dr. Meritxell Relaño, Representative in Syria, UNICEF
Dr. Kamel Abdullah, Group Chief Executive Officer, Baladna Food Industries
H.E. Dr. Nidal Shaar, Minister of Economy and Industry of Syria
Moderator: Dr. Kamel Abdullah, Chief Executive Officer, Baladna
Panelists:
Jerry Soni, Syria’s Deputy Head of Programme, World Food Programme (WFP)
Fekadu Terefe, Team Leader (a.i.), Inclusive Growth and Sustainable Finance, UNDP Regional Bureau for Arab States
Moderator: Amara Abbas, TV Presenter and Media Producer
Panelists:
Moderator: Osama Mashagbeh, Enabling Environment Lead, CEWAS – Water & Energy for Food
Panelists:
Hanna Kim, Director, KOTRA
27 Jul, 2026
Hasan Fallaha, Inclusive Growth & Financing Team Leader, United Nations Development Programme (UNDP)
Dr. Reem Turkmani, London School of Economics (LSE)
Moderator: Hasan Fallaha, Inclusive Growth & Financing Team Leader, United Nations Development Programme (UNDP)
Panelists:
Moderator: Sanabel Al-Qassier, Nutrition Specialist, UNICEF
Panelists:
Moderator: Zoya Kaghadou, South Area Manager, Oxfam in Syria
Panelists:
Moderator: Nicolas Farhat, Deputy GM, Berytech, Water & Energy for Food
Panelists:
Feras Soufi, Agritech & Food Industry Expert
Dr. Bassam Nader, Head of Communication, General Union of Farmers – Syria
28 Jul, 2026
Amal Mohammad Al-Haj Omar, Homs University – Faculty of Agricultural Engineering
Mohammad Al-Shami, University of Aleppo
Eng. Eyas Hassan, Latakia University
Tuqa Al-Rashi & Hanin Ghanem, Damascus University
Aya Ghassa & Al-Yasar Mahmoud, Damascus University
Batoul Jabr, Omar Diab & Marah Hammoud, University of Hama
Iman Al-Hussein & Munther Shaker, University of Hama
Learn how to transform a successful business into a scalable franchise by building standardized operations, protecting your brand, developing franchise systems, and preparing for local and international expansion. The session will provide practical guidance on assessing franchise readiness, creating the right operational and legal framework, and attracting qualified franchise partners.
Yasser Kouatly, CEO, Franchise Engineers
The Syrian Agri-Food Excellence Awards 2026 is a prestigious recognition ceremony honoring outstanding achievements, innovation, and leadership across Syria’s agriculture and food industries. The awards celebrate the contributions of farmers, food manufacturers, agribusinesses, startups, researchers, and institutions that are driving sustainable growth, food security, technological advancement, and economic development. The ceremony aims to showcase best practices, encourage innovation, and recognize the individuals and organizations shaping the future of Syria’s agri-food sector.
Ahmad Keilani, Director, IFP Syria
From Sunday, 26 July 2026
To Tuesday, 28 July 2026
Daily opening hours:
04:00 PM - 11:00 PM
IFP - International Fairs & Promotions 1st floor, PG Realty 1776 Bldg, A. Chakhtoura Blvd. Dekwaneh. P.O.Box. 55576 Beirut, Lebanon
+961 1 511 977
+961 70 684 942